FM Group Coaching

Structured strength and nutrition coaching for ambitious women 35+ who want results, with accountability.

Earlybird £49 p/m
£79 p/m

STRONG SEASON CHALLENGE STARTS 27 APRIL!

Our brand new 8-week strength programme kicks off on the 27th of April. Eight weeks of structured training built for driven women who want to walk into summer, or winter, stronger than they've ever been. Because for us, strong has no season.

Is This Right for You?

FM Group Coaching is for you if:

👉 You want structure and accountability

👉 You are ready to commit to following a proven training programme

👉 You value coaching but don’t require weekly personalised adjustments

👉 You want sustainable fat loss and strength gains without extremes

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Coaching, Accountability & Support

You’re supported by our FM coaches throughout your journey! Especially when motivation dips or work and family demands get hectic!

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Structured Training That Changes Your Body

We use phased, progressive overload, updating your program every 4 weeks - not random workouts - so you can track your reps, weights, and strength over time. That progression is what drives real fat loss and a toned, strong physique.

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Nutrition Guidance, Tracking & Progress

Inside the app you get your personalised macros from your FM Coach, with the option to track through MyFitnessPal, practical recipes, and your own private profile to track photos, measurements and strength progress.

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Access To Our Private Coaching App

With our in-app chat, monthly coach support, and regular live group challenges, you’ll build consistency, motivation, and momentum.

Progression is built into your FM Group monthly membership from day one.

Each new training phase is designed with purpose - to burn fat, build muscle, and transform the way your body looks and performs.

You'll also have access to our Live Seasonal Challenges - complete with performance tracking & leaderboard accountability to keep momentum high when you want that extra push.

If you want fully customised programming, weekly personalised check-ins, monthly private calls, and strategic adjustments around travel, career demands, and complex lifestyle factors then apply for our CEOfitmom 1:1 Coaching.

What our clients have to say...

★ ★ ★ ★ ★

Here is my giant thank you! I have come out of the festive season feeling the same about myself than going in eg. not gross!

Cath
CEO & Founder
★ ★ ★ ★ ★

My husband and I had a joint 40th celebration late Nov/Dec and it was so lovely. So many noticed the changes and you wouldn’t believe it…I got out my costume and was comfortable enough to bear all in a cozzie for a swim on one of the days, I would absolutely NEVER have done that in the past.

Amanda
Law Firm Partner
★ ★ ★ ★ ★

fitmom has honestly been so positive for SO many areas in my life. I've been asked to step into a bigger role at work - doubling my scope and responsibilities. The impact you have on people's lives stretches FAR beyond fitness, strength, & body image. Thank YOU!

Olivia
Communications Lead and Mother

Meet the Founders

Hi 👋 I’m Ash, founder of fitmom...

I’m a certified women’s fitness coach, mom of three, and lover of strength training and endurance running. Since 2015, I’ve helped hundreds of women transform their bodies, energy, and confidence with a clear, structured approach to fitness and nutrition.

Hey 👋 I’m Marisa...

I’ve spent 18 years building startups, launching wellness brands, and coaching high-achieving women - especially busy moms and female founders. I’m obsessed with trail running and helping women lead with energy, strength, and zero burnout.

If you’re ready to stop overthinking and start following a clear plan that supports real, sustainable body composition results, FM Group Coaching is for you.

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