fm group coaching
Done leaving your health last. Strength · Nutrition · Habits · Accountability all in one app.
fm group coaching
Done leaving your health last. Strength · Nutrition · Habits · Coaching Accountability all in one app.
There are thousands of on-demand workout apps and shred PDFs out there. fm Group Coaching is not that.
We provide you with expert strength training, nutrition guidance, and real coach support, all inside one app.
Every eight weeks the programme evolves so you keep progressing, stay motivated, and never hit a wall. And behind all of it are coaches who are genuinely invested in every single woman in this community.
What your membership includes:
Strength Training That Actually
Changes Your Body
This is a Progressive overload programming updated every eight weeks, designed to build real muscle, shift body composition, and reduce hormonal symptoms.
Weekly Coaching Videos in the Community
Every week, our coaches drop into the group with educational content, training tips, and real talk on what's happening in your programme. Ask questions, share wins, get answers.
Daily Habits Assigned to Your App Calendar
Daily habits assigned to your app calendar, updated every 8 weeks with each new challenge to keep your consistency building.
Nutrition Support Built
Around Your Real Life
In-app calorie and macro tracking, recipes and sample meal guides that work around family dinners and desk lunches, without adding more pressure to your day.
Once a Month Coaching Clinics
Once a month, live with your coaches, occasional guest experts, and always recorded. Hormones, nutrition, mental health, and training progress. Real questions answered in real time.
Full App Sync With Your Devices
Connects with your smartphone, smartwatch and existing health apps to pull through your daily health data to your personal profile.
+ 10 000 women coached |
+ 10 Years
Is This Right for You?
FM Group Coaching is for you if:
✓⃝ You want a structured programme with real coaches behind you, not just an app telling you what to do
✓⃝ You are ready to commit to strength training and progressive overload that actually changes your body
✓⃝ You want nutrition guidance that gets results without restriction or complicated meal plans
✓⃝ You want daily habits and accountability built into your routine so consistency is no longer a struggle
✓⃝ You value coaching support but do not need the fully bespoke weekly adjustments of a private 1:1 programme
Progression is built into your FM Group monthly membership from day one.
Each new training phase is designed with purpose - to burn fat, build muscle, and transform the way your body looks and performs.
You'll also have access to our Live Seasonal Challenges - complete with performance tracking & leaderboard accountability to keep momentum high when you want that extra push.
Everything we teach, we have lived.
We achieved our strongest, leanest selves in our late thirties, with no restrictions, just a sustainable, science-backed plan.
What our clients have to say...
The highest level of coaching
we offer.
If you want fully customised programming, weekly personalised check-ins, monthly private calls, and strategic adjustments around travel, career demands, and complex lifestyle factors then apply for our CEOfitmom 1:1 Coaching.
Meet the Founders
Hi 👋 I’m Ash,..,
I’m a certified women’s fitness coach, mom of three, and lover of strength training and endurance running. Since 2015, I’ve helped hundreds of women transform their bodies, energy, and confidence with a clear, structured approach to fitness and nutrition.
Hey 👋 I’m Marisa...
I’ve spent 18 years building startups, launching wellness brands, and coaching high-achieving women - especially busy moms and female founders. I’m obsessed with trail running and helping women lead with energy, strength, and zero burnout.